Steps to Grow Traffic on Your Website

They are millions of websites out there which makes it harder than ever to grow traffic on your website. How do you attracts the hundreds of millions of Internet users.

1. Good Search Engine ranking

A good search engine ranking (i.e. First page) or a high SERP (Search Engine Results Page) will ensure that people will find you easily. Unfortunately several companies are always using white and black hat techniques to achieve the same result. So how does an ordinary Joe or Jane get a favorably ranking from major search engines such as Google, Yahoo and Bing. The top search engines listed above will never publish their algorithms, to avoid crooks who are experts at gaming the system. However with a little bit of common sense and best practices, it's quite easy to find out what methods they use.

a) Fresh content (Newspapers that publish daily news are more likely to feature on the top pages )

b) Develop a community on your website. This can include a Q & A section, useful tips, an active forum or discussion board. These are common sense and easy methods to keep your online audience engaged. It's not simply enough to attract traffic, when there is little to offer to the drones of visitors you receive.

c) Look at your competitors. Without knowing what the opposition is doing, you are a living a fools life. Just like in the USA presidential campaigns, opposition research is a key tool to keep you ahead of the pack.

d) Analytics. Install an analytics tool such as GA (Google Analytics) and identify hidden trends and patterns within the existing traffic. An eagle's eye to the metrics, can give you a few pointers.

e) Automatic Tools. I am not a big fan of black hat SEO (Search Engine Optimization) techniques, however some tools can get you some traffic. Wheteher it pays at the end of the day, is something you will need to evaluate. The grow traffic website has a list of 10 tools that you can independently verify at the link below

f) SEO Modules. They are several SEO modules if you are using a Content Management System (CMS) like Drupal or Wordpress. Some tools such as Alchemy have artificial intelligence and can go a long way in helping you avoid some nuances that are associated with manual SEO procedures. The AlchemyAPI uses statistical natural language processing technology and machine learning algorithms to analyze your content, extracting semantic meta-data.

g) Sitemap. A good sitemap is key to having search engine bots identify and index your content automatically.

h) Accessibility. Its important that your content is accessible to people with hearing and visual impairments. The United States enacted the section 508 law that mandates all federal websites to follow best practices that ensure that people with disabilities are not discriminated from accessing web content. 

i) Language Translation. Not all web visitors can read and understand english. A multi lingual website is an important aspect if you want to target the global audience. Fortunately advanced CMS s like Drupal have gone a long way in addressing some of these challenges. The Drupal CMS has one of the best language translation locale modules available freely on the market.

j) Responsiveness. With over 50% accessing websites using a mobile device or tablet, it's very key that your website is responsive and is able to adjust automatically across multiple devices.

k) Advanced Search. Having good content when no one can find it, is like writing on water. Websites with a lot of information need to organize their content well. One method of doing this is by using tags, taxonomy, filters and search terms. Drupal is a very good platform in this area, as it's able to help you achieve this using faceted search. The key to developing a rich user experience for your website users is to develop an advanced search facility that is based on facets. This technology is heavily used by major e commerce stores such as Walmart, ebay and Amazon.

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